Brand & Identity

ULA

An identity for premium bath salts, pairing a fluid wordmark with dreamlike packaging and campaign imagery.

Brand direction
Visual identity
Packaging design
Campaign direction

The projectContext & approach

A surreal bath ritual shaped through water, colour and calm.

ULA is a premium bath-salts brand shaped around water, dreamlike escape and self-care. A fluid wordmark, pastel iridescence and surreal landscapes move through the visual identity, product range, packaging and campaign imagery as one calm but expressive system.

Discipline: Brand & Identity

ULA campaign landscape in violet and coral with a bath-salt vessel on a plinth — 01A premium bath-salts identity shaped by escape

ULA visual-design board explaining the fluid, dreamlike art direction — 02The brief translated into positioning and visual direction

Flower-filled bath scene and quotation used to frame the ULA self-care mood — 03A visual world drawn from water, softness and surreal colour

ULA personality diagram connecting premium, dreamy and serene attributes — 04A personality balanced between premium, dreamy and serene

ULA arched seascape with a marbled business card and contact card — 05A fluid wordmark carried into the identity system

ULA packaging description explaining the ceramic cork bottle and holographic finish — 06Packaging that gives each bath-salt blend a distinct atmosphere

Three ULA bath-salt bottles in turquoise, violet and magenta — 06Packaging that gives each bath-salt blend a distinct atmosphere

Three ULA bath-salt bottles surrounded by fluid glass forms and flowers — 07Product imagery built from fluid forms and luminous colour

ULA Marina Grains, Dreamy Dew and Coral Sunset cartons arranged on stone — 08The system extending across retail packaging and material detail

Person relaxing in a bath beside the words Thank you — 09A closing campaign image grounded in the bathing ritual

ULA

A surreal bath ritual shaped through water, colour and calm.

ULA project gallery