Start a conversation

Brand & Identity

Mocktales

A concept identity turning fruit-led storytelling into vivid packaging, campaign and digital directions.

  • Brand concept
  • Visual identity
  • Packaging design
  • UI concept
The projectContext & approach

A bright concept brand that turns every flavour into a story.

A KartenLabs concept from 2023, Mocktales imagines a non-alcoholic drinks brand built around flavour-led storytelling. The identity pairs bold, adaptable letterforms with fruit motifs, high-energy colour and a flexible label system, carrying the same playful voice from cans and campaign graphics into a website UI direction.

Year
2023
01A flavour-led starting point built around energy and celebration
Mocktales identity cover with a bright wordmark and colourful mocktail cansMocktales moodboard combining citrus, friends, watermelon and celebration
02A bold wordmark grounded by modular fruit forms
Mocktales visual concept with repeating citrus, watermelon and kiwi patternsMocktales wordmark shown across white, green, magenta and peach surfaces
03Colour variants and labels designed to flex by flavour
Six Mocktales wordmark variants in vivid fruit-inspired colour combinationsMocktales label system pairing fruit patterns with individual flavour colours
04A packaging family that gives every mocktail its own voice
Six colourful Mocktales cans beneath the line Sipping stories. Making memories.Coconut Coolada can beside coconut pieces and a deep green story panel
05Individual flavours expressed through distinct visual stories
Watermelon Whizz can with a watermelon mocktail and aqua campaign panelKiwi Krush can surrounded by fruit beside a pale yellow message panel
06The identity moving into tactile and everyday moments
Mocktales fruit pin badges beside a person drinking from a branded canPeach Punch can display beside a person carrying a fruit-pattern tote
07Campaign graphics designed as part of the same system
A run of colourful Mocktales campaign posters across a concrete wall

KartenLabs / Contact

Tell us about your project.

We use these details only to reply to your enquiry, not for marketing. See our Privacy & Legal notice.