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Brand & Identity

Mocktales

An identity turning fruit-led storytelling into vivid packaging, campaign and digital work.

  • Brand direction
  • Visual identity
  • Packaging design
  • Web UI
The projectContext & approach

A bright drinks brand that turns every flavour into a story.

Mocktales is a non-alcoholic drinks brand built around flavour-led storytelling. The identity pairs bold, adaptable letterforms with fruit motifs, high-energy colour and a flexible label system, carrying the same playful voice from cans and campaign graphics through to the website UI.

01A flavour-led starting point built around energy and celebration
Mocktales identity cover with a bright wordmark and colourful mocktail cans
Mocktales moodboard combining citrus, friends, watermelon and celebration
02A bold wordmark grounded by modular fruit forms
Mocktales visual direction with repeating citrus, watermelon and kiwi patterns
Mocktales wordmark shown across white, green, magenta and peach surfaces
03Colour variants and labels designed to flex by flavour
Six Mocktales wordmark variants in vivid fruit-inspired colour combinations
Mocktales label system pairing fruit patterns with individual flavour colours
04A packaging family that gives every mocktail its own voice
Six colourful Mocktales cans beneath the line Sipping stories. Making memories.
Coconut Coolada can beside coconut pieces and a deep green story panel
05Individual flavours expressed through distinct visual stories
Watermelon Whizz can with a watermelon mocktail and aqua campaign panel
Kiwi Krush can surrounded by fruit beside a pale yellow message panel
06The identity moving into tactile and everyday moments
Mocktales fruit pin badges beside a person drinking from a branded can
Peach Punch mocktail can beside a person carrying a fruit-pattern tote
07Campaign graphics designed as part of the same system
A run of colourful Mocktales campaign posters across a concrete wall

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