Brand & Identity

Karma Things

An identity for a furniture and handicrafts brand, pairing Indian decorative references with a restrained modern-luxury system.

Brand direction
Logo design
Visual identity
Stationery design

The projectContext & approach

Traditional craft references, shaped into a quiet modern identity.

Karma Things is a furniture and handicrafts brand connecting Indian cultural history with modern luxury. The system balances an intricate floral emblem with restrained typography, deep forest green, warm neutrals and tactile applications, from stationery and correspondence to wax seals.

Discipline: Brand & Identity

Karma Things introduction describing furniture and handicrafts that connect Indian history with modern luxury — 01Indian decorative references meeting a restrained modern setting

Karma Things visual references combining Indian art, metal craft, patterned rugs and contemporary furniture — 02A visual world built from craft, interiors, colour and texture

Karma Things moodboard pairing heritage imagery with deep green, red, ochre and warm neutral swatches — 02A visual world built from craft, interiors, colour and texture

Karma Things colour palette drawn from a richly patterned rug — 03Colour, texture and typography drawn into one quiet system

Karma Things texture board pairing a heritage interior with wood, paper, metal and textile details — 03Colour, texture and typography drawn into one quiet system

04A floral emblem refined through geometry and precise construction

Forest-green Karma Things business card with a gold emblem on carved wood — 05The primary lockup carried through correspondence

Karma Things floral wax-seal stamp presented in a wooden case — 06A tactile seal extending the emblem into ceremonial detail

Gold and silver Karma Things wax seals beside a wooden stamp on a green envelope — 06A tactile seal extending the emblem into ceremonial detail

Karma Things

Traditional craft references, shaped into a quiet modern identity.

Karma Things project gallery