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Brand & Identity

Karma Things

A concept identity for a furniture and handicrafts brand, pairing Indian decorative references with a restrained modern-luxury system.

  • Brand concept
  • Logo design
  • Visual identity
  • Stationery design
The projectContext & approach

Traditional craft references, shaped into a quiet modern identity.

Developed as a KartenLabs identity concept in 2020, Karma Things imagines a furniture and handicrafts brand connecting Indian cultural history with modern luxury. The system balances an intricate floral emblem with restrained typography, deep forest green, warm neutrals and tactile applications, from stationery and correspondence to wax seals.

Year
2020
01Indian decorative references meeting a restrained modern setting
Karma Things wordmark over an ornate chair in a dark heritage interiorKarma Things concept introduction describing furniture and handicrafts that connect Indian history with modern luxury
02A visual world built from craft, interiors, colour and texture
Karma Things visual references combining Indian art, metal craft, patterned rugs and contemporary furnitureKarma Things moodboard pairing heritage imagery with deep green, red, ochre and warm neutral swatches
03Colour, texture and typography drawn into one quiet system
Karma Things colour palette drawn from a richly patterned rugKarma Things texture board pairing a heritage interior with wood, paper, metal and textile detailsKarma Things typography board with Kiona Regular and Silk Serif typefaces
04A floral emblem refined through geometry and form exploration
Karma Things logo breakdown and three floral form explorationsKarma Things emblem and wordmark variants with the logo story
05The primary lockup carried through correspondence
Gold Karma Things floral emblem and wordmark on deep forest greenForest-green Karma Things business card with a gold emblem on carved woodKarma Things letterhead and dark-green folder arranged on an antique writing deskKarma Things letterhead, envelope and business card on a deep-green surfaceMinimal Karma Things envelope and letter on a warm ivory surface
06A tactile seal extending the emblem into ceremonial detail
Karma Things floral wax-seal stamp presented in a wooden caseGold and silver Karma Things wax seals beside a wooden stamp on a green envelopeComplete Karma Things stationery family with cards, envelope, letterhead, brochure and wax seal

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