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Brand & Identity

Holistic Wellness Logofolio

Five concept identity routes exploring how a holistic wellness brand can move from energetic to calm.

  • Brand exploration
  • Logo design
  • Visual identity
  • Packaging concepts
The projectContext & approach

Five identity routes, explored through one holistic wellness brief.

A KartenLabs concept collection from 2023, the Holistic Wellness Logofolio explores five visual routes for a wellness and healthcare brief. Each route tests a different relationship between typography, symbol, colour and packaging, moving from vivid editorial geometry to calmer botanical linework. The collection is exploratory rather than a commissioned client identity.

Year
2023
01Approach one: expressive colour and modular geometry
Wellness Story campaign concept with bright geometric shapes and a watermelon portraitWellness Story packaging concept in blue, pink and warm yellow
02Approach two: a composed symbol and deeper natural tones
Wellness Theorem campaign concept in lilac, forest green and fluorescent yellowWellness Theorem multivitamin packaging with a geometric emblem
03Approach three: botanical forms with a softer editorial voice
Wellness Story campaign concept with botanical shapes and oat-bar packagingWellness Story multivitamin packaging in coral, pink and deep teal
04Approach four: energetic shapes and a sharper digital rhythm
Wellness Story campaign with star forms, blue panels and snack packagingWellness Story packaging concept with lime star shapes on pale blue
05Approach five: delicate linework and warm natural colour
Wellness Story campaign concept with abstract botanical linework and oat barsWellness Story multivitamin packaging with fine botanical linework

KartenLabs / Contact

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