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Brand & Identity

Holistic Wellness Logofolio

Five identity routes showing how a holistic wellness brand can move from energetic to calm.

  • Brand direction
  • Logo design
  • Visual identity
  • Packaging design
The projectContext & approach

Five identity routes for one holistic wellness brief.

The Holistic Wellness Logofolio gathers five complete identity routes for a wellness and healthcare brief. Each route sets a different relationship between typography, symbol, colour and packaging, moving from vivid editorial geometry to calmer botanical linework, and each is resolved through campaign and product applications.

01Approach one: expressive colour and modular geometry
Wellness Story campaign with bright geometric shapes and a watermelon portrait
Wellness Story packaging in blue, pink and warm yellow
02Approach two: a composed symbol and deeper natural tones
Wellness Theorem campaign in lilac, forest green and fluorescent yellow
Wellness Theorem multivitamin packaging with a geometric emblem
03Approach three: botanical forms with a softer editorial voice
Wellness Story campaign with botanical shapes and oat-bar packaging
Wellness Story multivitamin packaging in coral, pink and deep teal
04Approach four: energetic shapes and a sharper digital rhythm
Wellness Story campaign with star forms, blue panels and snack packaging
Wellness Story packaging with lime star shapes on pale blue
05Approach five: delicate linework and warm natural colour
Wellness Story campaign with abstract botanical linework and oat bars
Wellness Story multivitamin packaging with fine botanical linework

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