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Brand & Identity

De Soul Santé Hospitality

A hospitality identity pairing botanical forms, restrained typography and tactile guest touchpoints.

  • Brand direction
  • Visual identity
  • Print applications
The projectContext & approach

A quiet hospitality identity shaped around nature and care.

The De Soul Santé identity brings a calm botanical character to hospitality applications. Deep green, warm neutrals and a fine serif wordmark move across stationery, editorial pieces, guest amenities, uniforms and in-room details as one restrained visual language.

01A botanical identity with a quiet sense of place
De Soul Santé Hospitality wordmark over a lush resort landscape
De Soul Santé wordmark and botanical emblem on a deep green surface
02A restrained palette, serif voice and botanical mark
De Soul Santé colour palette and typography presentation
De Soul Santé logo story beside a close-up tropical leaf
03Stationery shaped by generous space and natural texture
De Soul Santé envelope and business card on a deep green background
De Soul Santé letterhead and botanical stationery on a wooden desk
04Editorial and guest materials that extend the atmosphere
Open De Soul Santé hospitality brochure on a wooden table
De Soul Santé guest amenities arranged on pale stone
05The identity carried into treatment and room products
Amber treatment-oil bottle with a deep green De Soul Santé label
De Soul Santé guest product and wooden brush arranged over green leaves
06A consistent presence across service and guest touchpoints
Hospitality staff wearing De Soul Santé green aprons
Natural canvas tote printed with the De Soul Santé botanical mark
07The visual language continuing into the guest room
De Soul Santé embroidered towel with botanical spa accessories
Deep green De Soul Santé do-not-disturb sign on a guest-room door

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