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Brand & Identity

Copper Connection Industries

A precise visual identity connecting technical product information across print, packaging and digital applications.

  • Brand direction
  • Visual identity
  • Brand guidelines
  • Digital applications
The projectContext & approach

One clear system for a technically detailed brand.

Copper Connection Industries commissioned an identity that could carry dense technical information consistently across its catalogue, sales material, packaging and digital products. The system combines a sharply cut geometric mark with electric blue, turquoise, graphite and a disciplined typographic hierarchy, using monospaced figures wherever product data needs to align.

Year
2026
01The primary identity across light and dark surfaces
Copper Connection Industries blue logo centred on a white identity boardCopper Connection Industries turquoise and white logo on a graphite identity board
02Colour and typography organised around technical data
CCI palette with turquoise, electric blue, graphite, black and white swatchesCCI typography board showing tabular product data and monospaced numerals on graphite
03A compact mark made for square and small formats
Turquoise CCI icon centred on a graphite squareElectric blue CCI icon centred on a white square
04The identity carried into print and packaging
Graphite CCI business card with a turquoise logo and a cut cornerCCI shipping-carton artwork organised around a large part number and technical values
05A digital catalogue that keeps specifications visible
Desktop CCI homepage with an Alcon capacitor mosaic beside the catalogue introductionDesktop CCI product page presenting technical specifications without product photography
06Technical documents designed as part of the identity
CCI specification sheet separating confirmed ratings from details available on requestCCI part-label system with a prominent code and aligned product values

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